With over a decade of experience in the floral industry, Paz is a passionate designer with a deep connection to nature—honoring the land, the seasons, and the people behind each bloom.

Pachu turns ideas into strategy and strategy into action. Her core strength lies in making things happen—driving growth, streamlining operations, and building business.

Since 1984, Florisol&Co. (FLORISOL CIA LTDA) has been a leading family-owned company in Ecuador’s floriculture industry, globally recognized for its quality, innovation, and corporate responsibility. It operates across 42 hectares of production, with three strategically located farms and its own broker, Marvel Flowers. Its portfolio includes 21 flower categories, supported by a tissue culture laboratory that ensures consistency and sustainable practices. With over 620 employees, the company drives local community development while delivering flowers of exceptional quality.